AuctionLook, Inc. - Privacy Policy

Last Updated: November 2025

This Privacy Policy describes how AuctionLook, Inc. (“AuctionLook”, “we”, “our”, “us”) collects, uses, discloses, and protects personal information across our platforms and integrated services with DirectOffer, including AI-driven tools such as OLIVIA AI and DO AudioTours.

1. Information We Collect

We may collect personal data including names, email addresses, IP addresses, device information, payment data, uploaded media, and usage analytics. Cookies and tracking technologies may be used to personalize experiences and provide relevant content.

2. How We Use Information

We use collected data to provide services, improve functionality, enable AI-driven personalization, and communicate updates or marketing offers. Your data may also be used for fraud prevention and compliance monitoring.

3. Sharing and Disclosure

AuctionLook may share limited data with DirectOffer, authorized MLSs, associations, and service providers to enable listing syndication and system integration. We do not sell personal data. International transfers comply with GDPR and other applicable laws.

4. AI Processing

Our AI tools analyze listing descriptions, audio tours, and user interactions to improve search, matching, and accessibility. No automated decisions are made that have significant legal or personal effects without human oversight.

5. Legal Basis for Processing (GDPR)

We process data under legitimate interests, contractual necessity, consent, and legal obligations as defined under the EU and UK GDPR frameworks.

6. Data Retention

We retain personal information for as long as necessary to fulfill service purposes, meet legal obligations, and maintain records for compliance and dispute resolution.

7. User Rights

Depending on your location, you may have rights to access, correct, delete, or transfer your data. EU/UK users can contact us to exercise GDPR rights. U.S. users have CCPA rights to opt out of data sale or request deletion.

8. Cookies and Tracking

We use cookies for authentication, analytics, and marketing optimization. Users can manage preferences via browser settings or consent banners.

9. Accessibility and Fair Housing

AuctionLook adheres to ADA and Fair Housing principles. Our tools are designed to ensure inclusivity and accessibility for all users.

10. Data Security

We implement administrative, technical, and physical safeguards to protect information against unauthorized access, alteration, disclosure, or destruction.

11. International Data Transfers

Personal data may be transferred and processed outside your country, including the United States. Such transfers are protected by contractual and regulatory safeguards compliant with GDPR and related laws.

12. Third-Party Links

Our platform may contain links to external websites. AuctionLook is not responsible for the privacy practices or content of third-party sites.

13. Children’s Privacy

Our services are not directed toward individuals under 18 years of age. We do not knowingly collect personal data from minors.

14. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on our website with a revised effective date.

15. Contact Information

For questions, privacy requests, or concerns, contact: Support@auctionlook.com or mail AuctionLook, Inc., 620 Monroe Street, Nashville, TN 37208.